All the posts published till now, speak more about negative part of Satyam Computers. Now, Let me put some facts of Satyam, which i got from Secondary and primary sources. I hope, this can be helpful for any research companies.
Satyam - FIFA deal Satyam Computers is the first Indian company to sign up as a FIFA World Cup Sponsor. According to the agreement, Satyam bagged the global rights for 2010 FIFA World Cup in South Africa, the 2014 FIFA World Cup in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period.
Satyam was the fourth company after Anheuser-Busch, McDonald's and MTN to join the proposed six-member FIFA World Cup Sponsor line-up under FIFA's commercial hierarchy, which comprises six FIFA Partners, six FIFA World Cup Sponsors and six National Supporters. FIFA has already signed contracts with Adidas, Hyundai, Sony, Coca-Cola, Visa and Emirates Airline as FIFA Partners. In addition, FNB & Telkom SA are the two National Supporters of the 2010 FIFA World Cup so far.
What exactly is FIFA World Cup Sponsor? A FIFA World Cup Sponsor's rights are limited to the FIFA World Cup on a global basis. They consist of the right to category exclusivity, brand association, select marketing assets and secondary media exposure.
Size of the deals: It is estimated to be around $200 million (approx). In includes all the contracts till 2010 world cup
Role of Satyam Computers: The main role is developing the core IT event management system for FIFA and its service partner for IT, accommodation and hospitality - MATCH AG, as well as local organizing committees during the seven years of agreement.
The IT event management is said to have 14 pieces. Key to the whole system is the accreditation component, which will allow the right people at the right place at the right time. The event management system also handles ticketing, results, FIFA's live feeds, as well as FIFA's website. In addition to this, there is a” transport system, a protocol system and volunteer management system”. The volunteer management system is designed to help coordinate over 50 000 volunteers that will be aiding in the event
There will also IT help desk, which is designed for the volunteers and Satyam Technical people manning systems in the nine stadiums.
Below are some pics that show Satyam logo branding strategies:
For enlarging pics, click on them
4 comments:
The deal size was quoted wrong. It has been corrected. It is $ 200 million
Rather excellent idea and it is duly
But it does move! (Galileo Galilei).
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